Build Your Own
This is what shopping looks like now.
Build Your Own Deere
Our latest Software as a Service (SaaS) offering is complete with analytics, form tracking integrations, and a beautiful visual interface.
Touchless sales interaction with customers
Provide customers with a completely personalized and transparent shopping experience fully integrated into your Element site.
Put this tool in front of your customers for an honest snapshot of what their payments will look like.
Shoppers can build directly from the showroom selecting attachments and implements along with payment plans to suit their needs.
This is a silent sales tool. It gives customers ideas, like the ability to add on a trimmer if they’re purchasing a lawnmower. It’s beneficial for the dealer to be able to up-sell without being aggressive about it.
Customers and salespeople can look at the app simultaneously as they tailor and modify a piece of equipment.
Because there are so many customization options available through the app, customers sometimes add on attachments they might not have considered if they were shopping in the showroom. But, even if they are shopping in the showroom, the build option is there on the machine without having to go to another URL and drill down 4 or 5 levels deep.
This should be a part of your complete marketing plan.
Get information on what customers are interested in, use that data to make sound decisions, and inform your salespeople.
When potential customers click the button to email their quote to the dealer — or, better yet, to buy the product they’ve designed — the dealer receives their information and can follow up.
Even if the customer doesn’t click on a call-to-action button, you still receive valuable data. Through your Google Analytics and available in your Element Analytics Dashboard, and we still have all that data available to us so we know how many of a certain model were built.
You can see how often certain attachments are added. That’s part of the value of the tool, because seeing all of that data helps you as a dealership to know what you should order for inventory and what makes sense to be ordering for attachments.
This provides a chance to connect with customers who are highly motivated. It also shortens the time between initial contact and final sale benefiting everyone involved.
BYO Manager
Here are some instructions on how to easily make updates to your Build Your Own Data with the BYO Manager.
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